No not in the way you’re thinking – that WOULD be news! No, I mean engagement in terms of being engaged – at work. Mostly with your team.
There has been a lot of this coming up recently in all sorts of contexts but really – being engaged and getting engagement is crucial to any kind of success in business.
You need to get engagement with your customers and potential customers of course, because the former are what provide your with the funds to carry on, and the latter are your potential future funders!
But here’s the thing. If you are not engaging with your teams, and they are not engaging with you, then it doesn’t matter how many customers you have or may have in the future, nothing really works.
Engagement is a big deal. Social media accounts are all about engagement Did you know the average engagement across Facebook by brands is 0.07% and only 0.03% on Twitter. But what are the engagement rates in your team? Hopefully more than the above, but are they 100% – which is what we want them to be?
If not there could be a number of reason but here are possibly the top two.
- You are not engaging. By which I mean – you aren’t talking to your team enough. Perhaps you aren’t sharing the vision and bigger picture stuff, so whilst they know what their tasks are – they DON’T know why they are important and where they fit as individuals and a team, in the bigger picture. But it could also be that you aren’t very engaging. How often do you stop to ask how your individuals are/ what they did at the weekend or have planned for the weekend? How well do you know them as individuals?
- They are not engaging because they haven’t bought in to the bigger picture. Perhaps they know what the bigger picture is but it doesn’t seem relevant to them and you aren’t talking to them in a way that makes it relevant.
You see – most people operate from a “What’s in it for me” perspective. And if your team can’t see that anything you are saying is relevant to them, then they won’t engage with it.
Engagement and being engaged is an art. It isn’t something that everyone finds natural in a work environment, but there are some simple techniques and tips that will help you get better engagement from and with your team. If you’d like to know what they are email me at [email protected] and I will share them with you.
3D Leadership – dynamically enhancing the results of your business’™
At Transforming Performance, we believe that there are 6 crucial areas of Leadership: focus and direction, mindset, engagement, skills, impact and systems.
Transforming Performance can help with our Accelerate Your Business™ and Accelerate Solo™ programmes.
Jan Sargent is co-Director with Julie Hutchison of Transforming Performance, a consultancy which provides businesses with expert support in Leadership Coaching, Team Development and Performance Coaching, Executive Coaching, Mentoring, Training and Behavioural Profiling and help in getting the best from you and your people. If you’d like to have a chat and a coffee to discuss how we can help you, we’d love to talk. Call us on:
07947 823842 or 01722 484155